U.S. Has Opportunity to Sell Top End Beef

Growing volumes of U.S. beef are anticipated to begin arriving in the European Union following agreement for a duty-free, high-quality beef quota. An expert with the U.S. Meat Export Federation says a lack of grain-fed beef in the market makes for a big opportunity. Thad Lively, senior vice president of policy, planning and research for USMEF, says the quota might not necessarily mean massive volumes but it does open the door to the highest value end of the market.

The EU has realized it will be a beef importer rather than exporter so it is looking to diversify its sourcing beyond South American suppliers. Under these circumstances, this spring Washington worked out a deal whereby the EU's 20 percent tariff is eliminated. As a result, Lively says - he expects that within the next three to five years, the United States will be sending as much as 70-thousand metric tons of beef annually to the EU at prices that are - probably twice the average level of prices in the rest of the export markets.

Lively says - I think the fact that we're talking about occupying the very top end of the market makes our product and the idea of importing from the U.S. a lot less threatening to European producers. He adds, - if we were trying to ship a product over there that was going to compete directly with European beef, which is what Brazil, for example, is doing, then clearly European producers start to feel as if they're going to have trouble competing against this inexpensive meat from Brazil. We don't have that problem, because by occupying this niche at top of market, if anything we're going to pull prices up instead of pulling them down.

Snowmass Raises the Nutritional Bar

A new high-yielding variety of hard white winter wheat that has shown high yields and overall disease resistance in Colorado has been released to the Colorado Wheat Research Foundation. Snowmass has demonstrated such superior mixing and baking quality characteristics that it was accepted into the CWRF Ultragrain Premium Program with ConAgra Mills.

This program will pay producers a premium of 30 cents per bushel over the market price for the 2010 crop, plus a protein premium of up to 40 cents based on the protein content of the wheat.

Snowmass wheat will be used to make Ultragrain flour, a100 percent whole wheat flour that combines the nutrition and benefits of whole grains with the finished recipe qualities of refined flour. ConAgra Mills’ John Bartels says - Ultragrain flour is transforming the grain based product industry - supporting the development and growth of new consumer products like whole wheat white bread.

Wheat breeder Scott Haley, professor in the Soil and Crop Sciences Department at CSU, says - in several years of field testing throughout eastern Colorado, the Snowmass wheat variety has shown exceptional yield under dryland conditions, and excellent disease resistance. Snowmass may be grown and sold only as a class of certified seed by Colorado Seed Growers Association members licensed by CWRF.